Gallery
Video gallery
warning! please note that those videos are quite heavy comparing with other visual content available here, please stream responsibly!
Project overview
Avatar was an educational initiative operating across mainstream social media platforms, designed to translate complex scientific and socio-technological knowledge into engaging, accessible content formats.
The project evolved from standard posts and stories into a CGI-driven digital avatar as a communication interface, enhancing audience interaction while maintaining high informational value.
Strategic objectives
The initiative focused on three interrelated pillars:
Participatory design: community co-creation through voting mechanisms and feedback loops, fostering shared authorship and relational engagement.
Research-driven content: synthesis of trends, sustainable innovation, social movements and emerging technologies into digestible, platform-native narratives.
Content evolution: continuous collaboration with CGI and animation artists to refine the avatar’s visual language and optimise knowledge delivery.
Key outcomes & reflection
The project successfully bridged entertainment and education, activating audience participation while strengthening science communication within highly saturated digital environments.
Initiated in 2018, prior to the mainstream rise of AI, the project surfaced critical insights into platform dependency and digital governance. The temporary removal of the profile following its reclassification as a political movement exposed systemic risks surrounding data sovereignty, content ownership and algorithmic control.
This experience positioned Avatar not only as a communication tool, but as a critical case study of power, visibility and authorship within centralised digital ecosystems.