Gallery
Project overview
A visual critique developed in collaboration with Agata Doraczyńska that employed meme aesthetics to interrogate the mythology of Silicon Valley and the near-mythical status of its figureheads, with Mark Zuckerberg as a central symbolic character.
Rather than addressing tech power through traditional critique, the project used irony, exaggeration, and internet-native visual language to destabilise the carefully curated image of the “visionary tech leader” and expose the performative nature of digital authority.
FCBK Island functioned as a symbolic territory: a fictional, exaggerated landscape where tech leadership culture was pushed to absurdity in order to reveal its underlying mechanisms.
Achieved results
The visual materials circulated within selected digital spaces, generating subtle but meaningful moments of recognition and critical distance among viewers familiar with internet culture.
By speaking the visual language of memes, FCBK Island reached audiences often resistant to overt theoretical critique. It transformed humour into a Trojan horse for reflection, allowing critical questions to surface through play rather than moralising.
Main reflection
This project revealed the memetic image as a contemporary form of soft resistance, a cultural micro-intervention capable of gently destabilising dominant narratives through irony.
Rather than dismantling power directly, FCBK Island operated by creating cracks in its symbolic facade. It showed that humour, when grounded in research and intentionality, can function as a precise scalpel rather than superficial entertainment.
The project affirmed that visual irony can act as a powerful gateway to critical awareness, particularly in digital environments where seriousness is often algorithmically marginalised, and play becomes an unexpected space for political thought.