Gallery
Video gallery
warning! please note that those videos are quite heavy comparing with other visual content available here in this Digital Sanctuary, please stream responsibly!
Project overview
A strategic marketing initiative developed for Deloitte Digital, where I was working at the time, and used as a flagship project to position the company as a prototyping and innovation hub.
The initiative made the Maker Movement more accessible and attractive through 60-second tutorials, embracing social media time limits as a creative constraint rather than a limitation.
The project transformed potentially intimidating DIY electronics into approachable, inspiring micro-projects by combining visually engaging instructions, clear component lists, and links to extended guidance creating low-barrier entry points into technological creation.
Main objectives
The project aimed to democratize maker culture by translating complex technological ideas into accessible, short-form tutorials, showcasing a wide range of applications from artistic exploration to practical problem-solving, and reframing DIY electronics as exciting, playful, and inclusive rather than purely technical or exclusive.
At the same time, it strategically supported Deloitte Digital’s positioning as an organisation capable of rapid experimentation, creative prototyping, and human-centred technological innovation.
Achieved results
The initiative introduced four conceptual prototypes as accessible entry points into making:
☀︎ Laser Harp: explored sound through a creative, interactive musical interface
☀︎ Sensor & Delay System: demonstrated gesture-based control and responsiveness
☀︎ Minimalist Light Installation: proved that striking visual effects can emerge from limited components
☀︎ Flower’s Voice: connected plant-monitoring sensors with audio feedback, showing technology as a tool for care and connection
Main reflection
This experiment showed that psychological and perceptual barriers limit participation in technological creation more often than actual technical complexity.
By applying marketing logic to maker education: prioritising visual appeal, simplicity, and emotional relevance the project successfully reframed DIY electronics as approachable and desirable.
The strong response to projects like Flower’s Voice revealed a particular appetite for technology that responds to everyday life and emotional connection, rather than technology created for its own sake.
By positioning making as a form of creative expression and personal empowerment, the initiative opened new pathways for broader participation in technological experimentation, while reinforcing Deloitte Digital’s image as a progressive, experimental prototyping environment.
Special thanks to Karol Kisiel and all the friends involved in this joyful and slightly wild adventure.