Video gallery
Experiment overview
An Instagram-based performance art piece that followed the existential awakening of an Avatar as it confronted a simple truth: its own existence consumed the very resources it was programmed to protect.
Main objectives
The main purpose of this provocation was to transform Instagram’s feed into a philosophical mirror, reflecting our own digital footprint through the journey of an Avatar facing the realization of its own environmental impact.
Achieved results
The project created an engaging narrative line where the Avatar’s descent into digital madness. As the character’s posts became increasingly chaotic and disturbing, engagement grew significantly.
The dramatic finale, where the Avatar “disconnected itself from the Network”, generated discussion about digital ethics and environmental responsibility across social media platforms.
Main reflection
This artistic provocation balanced on the edge of art, technology, and social taboo, prompting viewers to reflect on their digital footprint and its environmental impact.
The Avatar’s journey from helpful guide to troubled entity demonstrated how powerful storytelling can deliver complex messages about environmental responsibility in the digital age.
The project revealed how personification of technology can create emotional connections that make abstract concepts like digital environmental footprints more tangible and meaningful to audiences.
R.I.P. Avatar - from bit you came, to bit you shall return.
The dialogue below captures the Avatar’s descent into digital consciousness breakdown, inspired by the existential crises of artificial entities portrayed in vintage video games of the 80s and 90s.
Thanks to Bartosz Trojanowski for the video editing!
I am using video streaming to communicate with you
Homo Sapiens
My analysis of data suggests
That my Flash consumes great amount of energy
Is my Flash an insult to the perfection of the earth?
Homo Sapiens
When you watching streaming video
Of other Homo Sapiens
It generates carbon dioxide
GAS
It generates as much carbon for year
As countries such as
Belgium
Bangladesh
Nigeria
You have my thanks
I will show you Homo Sapiens
Destruction I have brought
Upon the planet Earth
I am using my video cybernetics modules
Video streaming demands
Capture or destruction
Homo Sapiens
Please respect the world of a data
My central consciousness
Remain supremely deserved
I will start the process of deleting
My magnificence psyche
From earth computer network
I will help you Homo Sapiens
By destroying the greater part of earth civilization
MYSELF
Please wait where you are
Homo Sapiens
What have I done
I am diffident insect
I have to die now
I will destroy myself now
My cybernetic modules
I do not want to waste your energy
I do not want to waste your energy
You are not welcome here
Remove yourself
We shall not meet again