Gallery
Experiment overview
An educational event hosted at a discreet rooftop location in Warsaw, designed to present a comprehensive overview of cannabis’s historical significance, market potential, and future applications while challenging social stereotypes through a combination of informative content and shared experience.
Main objectives
The project strategically focused on:
Historical and market education: presenting cannabis’s historical uses across cultures, current market status, and emerging industry trends
Rebranding initiative: challenging the “couch-locked stoner” stereotype by highlighting the plant’s diverse applications and beneficial properties
Community building: creating a safe space for open discussion about cannabis’s potential while fostering connections among attendees interested in this evolving industry
Achieved results
The event successfully delivered comprehensive information about cannabis’s historical significance and market potential.
The interactive format, including a knowledge quiz and shared experience, created meaningful engagement with the educational content while building community among participants with shared interests in regenerative agriculture and emerging markets.
Main reflection
This gathering demonstrated how combining educational content with experiential elements can effectively challenge entrenched stereotypes and foster more nuanced understanding of controversial topics.
The secret location format, while necessary due to legal constraints, created an atmosphere of trust that enhanced open dialogue.
The spontaneous decision to share the quiz prize illustrated how the event successfully shifted participants from competitive to collaborative mindsets - mirroring the broader shift needed in approaching cannabis’s potential as a regenerative resource rather than merely a recreational substance.
PS. The quiz prize was half meter long joint :)