Gallery
Experiment overview
A visual intervention designed together with Agata Doraczyńska, using meme culture to challenge the deification of tech leaders, specifically targeting the carefully constructed public image of Mark Zuckerberg.
Main objectives
The project leveraged the power of memes to challenge established narratives about tech leadership and corporate power they posses.
By creating shareable visual content based on thorough research into Zuckerberg’s life and public persona, this project aimed to use humor and irony to encourage critical thinking about the cult-like status afforded to tech leaders. This memetic approach invited viewers to question the carefully constructed images of tech figures and the companies they control.
Achieved results
The memes successfully circulated through few digital spaces, creating moments of recognition and reflection through humor rather than direct confrontation.
By using the language of internet culture to critique internet culture itself, the project reached audiences who might otherwise dismiss more traditional forms of media criticism.
Main reflection
This experiment demonstrated how memes function as a contemporary form of cultural critique, using irony to disrupt established narratives and encourage viewers to question what they’ve accepted as normal.
Through this playful approach, I discovered that humor can create openings for critical thinking that might remain closed to more direct or serious challenges to digital power structures.