Gallery
foto: PatMic
Experiment overview
An opening lecture at a digital design conference that challenged audience expectations by shifting focus from anticipated aesthetic trends to designers’ ethical responsibilities.
Main objectives
The project confronted conventional design discourse by redirecting attention from superficial trends toward fundamental questions of environmental and social impact, demonstrating the gap between industry expectations and ethical imperatives.
Achieved results
The lecture successfully disrupted typical conference expectations, evidenced by the strong audience reactions that ranged from engagement to pointed criticism.
The unexpected hatefull feedback revealed deep resistance to messages that challenge industry norms and self-perception.
Main reflection
Despite the mixed reception, the lecture succeeded in its fundamental goal of provoking conversation about designers’ responsibilities beyond visual appeal.
The experience confirmed that meaningful evolution in professional fields often requires challenging comfortable narratives, even when such challenges may initially be met with resistance rather than embrace.