Gallery
Video gallery
Experiment overview
A practical exploration of environmental friendly web design principles that confronted the gap between ecological intentions and implementation realities.
The initiative developed and tested low-emission design approaches across devices from multiple technological eras, revealing both the possibilities and contradictions inherent in environmentally-conscious digital development.
Main objectives
The project advanced sustainable digital design practice through:
1: Developing websites using minimal-resource design principles
2: Educating clients about the environmental impacts of their digital choices
3: Analyzing how efficiency improvements can paradoxically increase consumption through rebound effects
4: Implementing inclusive design systems that extended device lifespans
5: Testing performance across multiple device generations to ensure genuine rather than theoretical sustainability.
Achieved results
Developed projects increased clients awareness about digital environmental impacts, evidenced by their growing interest in environmental metrics alongside traditional performance indicators.
The testing process across diverse device generations revealed significant challenges in balancing efficiency with usability, particularly on older hardware.
Main reflection
This experiment revealed that genuine digital responsibility requires holistic approach and addressing systemic challenges, rather than just simply optimizing code.
The discovery that many “eco” digital initiatives serve primarily as image enhancement rather than substantive environmental action demonstrated the industry’s tendency toward superficial greenwashing.
Testing on older devices proved both technically challenging and deeply informative, showing how quickly digital infrastructure becomes exclusionary through planned obsolescence.
The project’s most valuable insight came through confronting the digital rebound effect - where efficiency improvements often drive increased consumption that negates environmental gains.
This paradox suggests that meaningful digital responsibility requires questioning fundamental assumptions about growth and consumption rather than merely improving efficiency within existing paradigms.