Gallery
Experiment overview
A provocative debate format that challenged digital sensory replication through strategic use of physical sensory experiences.
The initiative deliberately contrasted theoretical discussions about digital sensory experiences with actual multisensory engagement, using experimental perfume “Hmmosphere” - a scent designed by The Hmm to capture the smell of the internet — as both discussion catalyst and embodied critique of digital sensory limitations.
Main objectives
The project confronted digital sensory replication claims by structuring a debate that moved beyond theoretical discussion into actual sensory engagement, using “Hmmosphere” perfume as both conversation starter and embodied demonstration that our most human qualities remain anchored in physical reality despite technological promises.
Achieved results
By allowing participants to physically engage with a scent designed to represent the internet, the format created immediate cognitive dissonance between digital sensory concepts and actual sensory experiences.
This approach significantly enhanced participant engagement while simultaneously demonstrating the limitations of digital sensory replication through direct experiential evidence.
Main reflection
The debate format proved that meaningful discussions about digital sensory futures require grounding in actual sensory experiences, suggesting that the most effective critique of technological solutionism may be found not in counter-arguments but in reconnection with embodied human experience.