Gallery
Video gallery
warning! please note that those videos are quite heavy comparing with other visual content available here in this Digital Sanctuary, please stream responsibly!
Experiment overview
A strategic marketing initiative that made the Maker Movement more accessible and appealing through 60-second tutorials - embracing social media time limits to spark creativity.
The project transformed potentially intimidating DIY electronics into approachable projects by combining visually appealing instructions, comprehensive component lists, and links to detailed guidance - creating low-barrier entry points to technological creation.
Main objectives
The project democratized maker culture by translating complex technological concepts into accessible 60-second tutorials, showcasing diverse applications from artistic expression to practical problem-solving through carefully selected prototype examples, and strategically rebranding DIY electronics as exciting and accessible rather than intimidating or exclusively technical.
Achieved results
The initiative created engaging entry points to maker culture through four conceptual prototypes:
1: The laser harp showcased creative musical interface
2: Sensor and delay system illustrated gesture-based control
3: The minimalist light installation proved stunning effects could be achieved with limited components
4: “Flower’s Voice” project demonstrated practical problem-solving through plant monitoring sensors that triggered audio feedback
Main reflection
This experiment demonstrated that perception barriers often limit participation in technological creation more than actual technical challenges.
By applying marketing principles to maker education - focusing on visual appeal, concise instruction, and diverse applications - the project reframed DIY electronics as accessible and desirable.
The enthusiastic response to projects like the “Flower’s Voice” revealed particular interest in technology that addresses everyday concerns rather than technology for its own sake.
By positioning making as a form of creative expression and problem-solving rather than purely technical skill, the project opened pathways for broader participation in technological experimentation.
Thanks to Karol Kisiel for collaboration and all other friends involved in this crazy adventure.